Performance • Wellness • Recovery

The Cycling Edit

Gravel, Road, Cafe or Training? Whatever your ride, check out these curated picks to keep you spinning and winning - before, during and after.
28 products

Hydro Powered Electrolytes

Electrolyte blends with freeze-dried fruit, pure salts plus caffeine options too.

Performance Gels & Chews

Super-natural energy that's fast and lightweight with upto 44g of carbs.

Natural Energy Bars

Discover award-winning taste and performance that changes your game.

Smooth Recovery & Protein

Build and maintain healthy muscle-mass with the ultimate all-natural shakes and bars.
From World Tours to Hour Records, hear it from the pros...

4.89 average
27k+ verified reviews

"There's no better way to fuel. My secret favourite is the Doppio gel, it made my 10 hour indoor Everesting challenge a breeze."


- Endurance Cyclist

"Performance comes first. But being able to use something thats natural and actually tastes good, with sustainable energy too, is a win-win."

Neah Evans

- British Cycling Champion

"Now that I’ve retired from the World Tour, I finally get to choose my nutrition. I’m thrilled to choose Veloforte. I just wish I’d had more on me when I raced."

Alex Dowsett

- World Champion Cyclist

"I love this protein shake.The flavour is great and after a ride out it hits the spot. Or just if you fancy a protein shake during the day it’s great too."

Steven C

- Cyclist

Danni's Top Gravel Picks

Fuel like a champion! Discover what it takes to feed your performance with pro level nutrition.