Performance • Wellness • Recovery

The Cycling Edit

Gravel, Road, Cafe or Training? Whatever your ride, check out these curated picks to keep you spinning and winning - before, during and after.
18 products

Hydro Powered Electrolytes

Electrolyte blends with freeze-dried fruit, pure salts plus caffeine options too.

Performance Gels & Chews

Super-natural energy that's fast and lightweight with upto 44g of carbs.

Natural Energy Bars

Discover award-winning taste and performance that changes your game.
From World Tours to Hour Records, hear it from the pros...

4.89 average
27k+ verified reviews

"There's no better way to fuel. My secret favourite is the Doppio gel, it made my 10 hour indoor Everesting challenge a breeze."

Matt

- Endurance Cyclist

"Performance comes first. But being able to use something thats natural and actually tastes good, with sustainable energy too, is a win-win."

Neah Evans

- British Cycling Champion

"Now that I’ve retired from the World Tour, I finally get to choose my nutrition. I’m thrilled to choose Veloforte. I just wish I’d had more on me when I raced."

Alex Dowsett

- World Champion Cyclist

"I love this protein shake.The flavour is great and after a ride out it hits the spot. Or just if you fancy a protein shake during the day it’s great too."

Steven C

- Cyclist

Danni's Top Gravel Picks

Fuel like a champion! Discover what it takes to feed your performance with pro level nutrition.

Marc's Top Road Picks

For cafe rides and long ones too, energise your performance with total confidence.

Matt's Top Endurance Picks

From Everesting to 250 mile epics. Get your pace right with these ultimate favourites.

7 years in a row

Great taste, guaranteed

With 36 Gold stars under our belt, we remain the only nutrition brand in the World to have ever achieved this.
We know you'll love our products, in fact we guarantee it! If for any reason you don't, just let us know.

Real Food

Created to help you #fuelbetter using only 100% natural ingredients.

Free UK Delivery

On all orders over £40. Dispatched same-day for orders placed before 3pm.

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