About Us | Real Food That Really Works

Actively feed your physical performance and daily wellness with delicious natural nutrition that works as hard as you do.

Marc Giusti - Brand & Marketing

"Helping our customers to fuel better is a real priviledge. It's a commitment I place at the heart of what we do - enabling us to craft game-changing products I know will make a real difference."

Lara Giusti - Co-Founder & Head Chef at Veloforte

Lara Giusti - Head Chef & Product

"For me, it's all about real food that enhances, empowers and motivates. My commitment to all our customers is exceptional nutrition with zero compromise on performance, taste and quality."

Steve Marson - Co-Founder & MD at Veloforte

Steve Marson - MD & Operations

"My passion for our products is matched only by my ambition to build a business that delivers a positive contribution to a more healthy, sustainable World - and I get to do that every day."

It all started in the kitchen

From 3 bars to 360° nutrition.

Following abdominal surgery, Marc asked Lara to help him feed his long rides with something wholesome, something delicious and effective that'd put the typical synthetic nutrition options in the shade. Their ambition was clear... no labs, no junk, no synth.

Lara set about blending her award-winning knowledge of baking with two-decades of experience in heart and lung specialisms (BSc/MSc Distinction) to create a range of energy and protein bars that delivered natural, powerful and delicious performance.

The moment Marc shared them with his ride buddies, Veloforte's potential was born. 12 months later, during a long ride up the Puig Major in Mallorca, Marc handed a spare bar to his ride leader, a veteran blue-chip operations executive called Steve.

It was a chance encounter that was to complete Veloforte's founding team and begin our journey to transform the sports nutrition and wellness foods sector - from Bars to Gels, Chews to Electrolytes, Breakfasts to Snacks and Shakes.

Real Food

Targeted nutrition from the kitchen, not the lab. Nothing artificial

Real Performance

Active ingredients fit for purpose, fit for body, naturally

Real Taste

Award winning recipes you won't find anywhere else. Guaranteed

Real Quality

29k+ 5-star reviews of nutrition certified by the pros

Real Ease

Simple formats, flexible Subscriptions, great Rewards & free delivery

Real Confidence

The finest real nutrition you need, when you need it

Framed black and white picture of the Giusti family

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Nonna was right... fuel like the Romans

The Giusti family have a deep Italian heritage, from Tuscany. Where simple, delicious food is the foundation to good life.

Lara's founding Performance Bars recipes are based on a 13th Century Italian fortifier: Panforte. A delicious blend of fruits, nuts and spices from the town of Siena.

Panforte (strong bread) was baked by spice sellers, the pharmacists of the day, and widely used to fuel the Roman Legions through long treks into foreign lands - held in high regard for its robust form, energy-giving properties and delicious fortifying spices.

Produced by generations of the Giusti family, these fiercely guarded recipes provide the guidance and values we follow across our entire break-through range.

Woman drinking from a Veloforte protein shaker

Nutrition has evolved. Pure and simple.

The World doesn’t need yet more artificial foods. It needs real nutrition.

Real performance and vitality, real taste and quality takes more than mere science. That’s why we’re dedicated to one thing… helping you #fuelbetter every day with kitchen-crafted nutrition, intelligently designed to let you take charge of your physical performance, health-wealth and recovery.
It’s in our nature.

★★★★★ 4.89 | 29k+ verified reviews

tasted and rated by the best

★★★★★

"I love Veloforte products from overnight oats, to fuel me every morning to energy chews keeping me going on long cycles, to protein recovery bars for making sure I make the most of every session!"

Lauren
Cyclist
@laurencyles

World Champion Cyclist Alex Dowsett on a bike with a Veloforte Water Bottle

★★★★★

"Now that I’ve retired from the World Tour, I finally get to choose my nutrition. I’m thrilled to choose Veloforte. I just wish I’d had more on me when I raced."

Alex Dowsett
World Champion Cyclist

Ultra-Runner Renee McGregor holding a Veloforte Water Bottle

★★★★★

"I firmly believe nutrition can hugely impact our physical & mental health. From elite athletes to amateurs, I thoroughly recommend the Veloforte range."

Renee McGregor
Author, Dietician, Ultra-Runner

★★★★★

"There's no better way to fuel. My secret favourite is the Doppio gel, it made my 10 hour indoor Everesting challenge a breeze."

Matt
Endurance Cyclist

British Cycling Champion Neah Evans opening a Veloforte Energy Bar

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"Performance comes first. But being able to use something thats natural and actually tastes good, with sustainable energy too, is a win-win."

Neah Evans
British Cycling Champion

Men completing the UTS 100km race in Snowdon

★★★★★

"Love the energy bars. They recently helped get me across the finish line at the UTS 100km race in Snowdon."

Stephen
Hiker

★★★★★

"I’ve tried many brands and have found that I have had stomach issues. Veloforte’s natural ingredients have been a game changer for me and have eliminated any stomach/gastro issues."

Ben Griffiths
Marathon Runner