Cookie and Privacy Tracking Technologies Policy

Through this Cookie and Tracking Technologies Policy we aim to help you understand how Veloforte uses cookies on our website ( and what they are. For more information on how your information is collected by Veloforte, please see our Privacy Policy.

What are cookies and how do we use them?

This policy is split into the below sections:

  1. What are cookies and tracking technologies?
  2. The cookies and tracking technologies we use now and how to delete them
  3. Our classification of cookies
  4. Our main technology partners
  5. What are cookies and tracking technologies?

Where we talk about cookies on our websites, we mean cookies and web beacons.

What is a cookie?

A cookie is a text file containing a small amount of data which is downloaded to your computer or other device when you visit one of our websites or see one of our adverts elsewhere on the internet. The vast majority of websites use cookies and tracking technologies.

Cookies are useful because they help us arrange the content and layout of our websites and recognise those devices that have accessed our websites before. They allow us to remember your preference settings and play an important role in helping us to enhance the usability and performance of our websites and your experience using them.  Some cookies are also essential to enable you to move around our website and use its features. They also help us to identify which parts of our website are the most popular and the types of journey visitors have to our websites.

How do cookies work?

The types of cookies we use are known as: session cookies / persistent cookies / flash cookies.  These may be cookies which we and/or our technology partners use.

  • A session cookie is used each time you visit our website to give you a session ID. We use this type of cookie to link your actions on our website and each session cookie will only last for a browser session, at the end of which it will expire.  Each browser session will start when you open your browser window and finish when you close your browser window.  After your visit to our website all session cookies are deleted.  Each time you visit our website you will have a different session ID. 
  • A persistent cookie allows the preferences or actions of the user across a site (or across different sites) to be remembered. It has a longer lifetime than a session cookie and lasts for the period of time specified in the cookie (this will vary from cookie to cookie).  This type of cookie will not be deleted when you close your browser window and will be stored on your computer or other device.  It will be activated every time you visit a website which created that particular persistent cookie.
  • A Flash cookie is a type of cookie which is collected via Adobe Flash media player – a piece of software which you probably have on your device to help you watch online videos and listen to podcasts.  

What is a web beacon?

Web beacons are usually tiny transparent images that help website owners track the activity of users on certain web pages. They can also send the website owner (for example, us or our technology partners) information in cookies such as whether an email with a web beacon in it has been opened.

We use web beacons together with cookies to help us understand how you interact with our websites and the emails we send you; to help us improve your browsing experience; to ensure that content is relevant to you; and to better manage our website and email content.

  1. The cookies and tracking technologies we use now and how to delete them

If you want to delete any cookies that are already on your computer, please refer to the instructions for your file management software to locate the file or directory that stores cookies. You can access them through some types of browser. Try searching in your cookie folders for 'Veloforte' to find our cookie and the Google Analytics cookie (detailed below) if you wish to delete them

By law the default setting on your web browser is to prohibit cookies, but you may have changed this during the installation process. If you are unsure of your cookie settings or would like to know more about internet advertising, we recommend visiting the websites and which is run by the law firm Pinsent Masons. Not only does it have the recipe for ‘the world’s finest cookies’, it also gives you detailed step by step guidance on how to control and delete cookies depending on your browser type. You can then adjust your browser settings to your preferred level of protection.

Most browsers will allow you to opt-in to different categories of cookie. As a minimum, cookies will be split into the following categories, which you can consider opting into:

  • tracking for commercial purposes or for direct marketing for non-commercial purposes;
  • tracking for personalised content;
  • tracking for analytical purposes;
  • tracking of location data; and/or
  • providing personal data to third parties.

You have the option of choosing the cookies that Veloforte UK places on your device when you access our site.

Some cookies are needed for our site to function, and can therefore not be turned off. All other cookies can be turned off, if desired. Please remember – if you do delete all your cookies, some features of our websites, such as remembering your login details, will not work and your experience on our websites may be affected.

  1. Our classification of cookies

We have reviewed all the cookies we use and have divided them into four categories:

  • Strictly necessary
  • Advertising or Tracking
  • Performance
  • Functionality

Strictly necessary

These cookies are essential to enable you to move around the websites and use its features. Without these cookies, services you have asked for (such as signing in to access the members-only pages on our sites), cannot be provided. Without these cookies, our websites won’t work properly.

Advertising or Tracking

We do not accept advertising from any other organisation on our websites.  We do however advertise our own products and services on our websites and you may see adverts for us elsewhere on the internet.  

The cookies we use to present you with adverts may be based on the content you visit the most on our websites, so we can let you know about what we think you will be interested in.  

The cookies show us where you saw the advert; help us measure the effectiveness of our advertising campaigns; and limit the number of times you see an advert.  We also use cookies to tailor the content of our weekly members' newsletter and the emails we send you so that the content is more relevant to you.


These cookies collect information about how you use our websites, for instance, which pages you visit most often and if you get error messages from those pages. We can only use these cookies to improve how our websites work.


These cookies allow us to remember the choices you make (such as your username and password) and provide enhanced, more personal features. They may also be used to provide services you have requested such as eg, watching a video or giving a review on a product from our online store.

Technology Partners

We use tools to deliver the most effective messages to you and provide the best experience. As part of this, personal data can be shared to Google products to deliver the service effectively. Google uses the information shared by sites and apps to deliver their services, maintain and improve them, develop new services, measure the effectiveness of advertising, protect against fraud and abuse and personalise content and ads that you see on Google and on their partners’ sites and apps. More information can be found here: