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Best Sellers:

Mixed Wellness Bars

Snacking. Sorted. Discover our brand new range of deliciously satisfying wellness bars. Chewy, hand baked and packed ...

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Vita - Recovery Protein Shake

Performance protein... Re-energise, rebuild & recover, naturally. Vita is a deliciously fruity, refreshing & ...

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The Complete Pack

Be Ready for everything. Our whole nutrition range, all in one easy pack. 100% natural, award-winning recipes Save ...

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High performance and incredible taste, naturally.

Unlike heavily-engineered synthetic processed foods, our 100% natural hand-crafted range provides the optimal balance of essential ingredients with zero compromise on taste or performance - Guaranteed!

Realise your natural potential with gut-healthy, heart-healthy nutrition that's fit for purpose & fit for body.

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An absolute genius stroke with products that raise the bar beyond anything in their category

Top 30 Health Food Awards Winner - scrutinised for taste, ingredients, ethics & sustainability

Top Marks! Delicious products to make mid-run or ride fuelling a breeze. All natural & all the better for it.

Great taste, guaranteed 🏅

With 26 Gold stars under our belt, we remain the only nutrition brand in the World to have ever been awarded multiple Great Taste Awards - 6 years in a row!

We know you'll love how our products taste, in fact we guarantee it! If for any reason you don't, just let us know.

All Natural

We harness nature's finest ingredients to produce the world's finest active nutrition.

Total Confidence

Award-winning & Informed Sport accredited products. Fit for purpose, fit for body, naturally.

+15,000 5-Star Reviews

Join the community and discover delicious, natural & powerful real food - Guaranteed!