Better sports
nutrition starts here

#FUELBETTER

Welcome to Veloforte

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We harness nature’s finest ingredients to produce the world’s finest all-natural nutrition.

Kitchen-crafted, 100% natural, powerful & delicious products that are fit for purpose, fit for body - the perfect real-food to fuel your active lifestyle. 
From professional competing, gym sessions, park runs & graded endurance training... to walking, yoga & running after the kids, we believe that real food works best.

Our products are created to help you #fuelbetter.
To us, this means they must demonstrate three key values equally: Natural, Powerful & Delicious. Unless they do, we won't produce them.
For decades, the typical heavily engineered nutrition that's dominated the shelves has failed to meet these standards - there's nothing natural about them and they're certainly not delicious.

It's time to expect more from your nutrition. No more compromises, digestive issues, fake flavours, sickly gloop or ingredients you can't recognise (or digest)... instead, just beautifully balanced natural ingredients, incredible flavours and total confidence in your performance.

Natural

All our products are made with 100% natural ingredients. They're free from Gluten, Dairy, Preservatives & Additives – pure natural goodness from the finest sources.
With Vegan & Vegetarian options too, our range is the perfect real food for your active lifestyle.

Powerful

Our products don't just taste amazing, but they provide the optimal balance of nutrients to energise & replenish your body before, during & after exercise.

High-performance products for Pros and Amateurs alike, be you a cyclist, runner, tennis player, hiker, swimmer or just love getting active.

Delicious

We are the only nutrition brand to have ever won multiple Gold Awards at the prestigious Great Taste Awards (3 years in a row). "An incredible product that raises the bar, offering the finest quality and performance unlike anything in their sector" - Great Taste Awards Judges.

Fit for body & purpose

All- natural, amazing taste, quality and total confidence in your performance... nutrition that you’ll actually look forward to fuelling with.

Our range of real-food products not only work with your body’s natural digestion but as we only use 100% natural ingredients they won't upset your tummy, leaving you to focus on... you.

What powered the Roman Legions, is what will power you!

Veloforte's foundations are based on an ancient Italian fortifier: A delicious blend of fruits, nuts and spices, used to create a speciality of Siena in Tuscany, called Panforte.

The earliest references to Panforte date back to the 13th century. Baked by spice sellers, who were the pharmacists of the day, Panforte was held in high regard not only as a delicious food, but also as a fortifying mix to restore health and vitality, by virtue of the presence of its healing spices.

It is documented that Panforte fuelled the Roman Legions and powered them through the long treks into foreign lands – perfect due to its robust form, energy-giving properties and long life span.

Panforte has been produced by generations of the Giusti family whose ancient and fiercely guarded recipes form the basis of our delicious bars and provide the guidance and values we follow for our break-through range of hydration mixes and all-natural energy nectars (gels) too.

Try some. You'll feel it too.

Shop The Range

Our Founders

Marc Giusti
Co-Founder

Having spent more than 20 years leading many of the UK's best Advertising, Digital & Creative Agencies, Marc's desire to create Veloforte was born from his frustration with the lack of natural and delicious alternatives to help fuel his passion for long distance cycling... his two longest being a one-day 385km ride in 14 hours, and a multi-day 800km Audax with over 39,000ft of climbing.

Marc leads Veloforte's Brand Strategy, Marketing, Collaborations, Communications and eCommerce.

Lara Giusti
Co-Founder & Head Chef

With 20 years experience as a specialist Cardio Respiratory Physiotherapist (Bsc Hons, MSc), Lara understands exactly what the body needs to fuel, sustain and recover from endurance exercise.

A multi-award-winning and accomplished Chef too, her inventive recipes create a balance of flavours and textures, prepared with care to enhance life and wellbeing.

Lara is responsible for the creation, development and manufacturing of the Veloforte range.

Steve Marson
Co-Founder & Managing Director

With over 20 years senior Blue Chip management & commercial experience, Steve's passion for Retail and challenger businesses is matched only by his love for multi-day-cycling.

He's ridden across countless European countries, climbing many of the most iconic and notorious Cols and completed LEJOG 4 years in a row.

Steve leads the business taking care of commercial relationships, finance, retail, athlete sponsorship and operations.