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Better sports
nutrition starts here


Welcome to Veloforte


We exist to help active people realise their natural potential.
By harnessing nature’s finest ingredients, we create breakthrough recipes that delight the senses and enhance physical performance, productivity & wellness, naturally.
We craft delicious real-food that’s fit for purpose & fit for body, inspiring active people everywhere to #fuelbetter.


Our products must demonstrate three key values equally: Natural, Powerful & Delicious. Unless they do, we won't produce them.

For decades, the typical heavily engineered nutrition that's dominated the shelves has failed to meet these standards - there's nothing natural about them and they're certainly not delicious. It's time to expect more from your nutrition. No more compromises, digestive issues, fake flavours, sickly gloop or ingredients you can't recognise (or digest)... instead, just beautifully balanced natural ingredients, incredible flavours and total confidence in your performance.



All our products are made with 100% natural ingredients. They're free from Gluten, Dairy, Preservatives & Additives – pure natural goodness from the finest sources.
With Vegan & Vegetarian options too, our range is the perfect real food for your active lifestyle.


Our products don't just taste amazing, but they provide the optimal balance of nutrients to energise & replenish your body before, during & after exercise.

High-performance products for Pros and Amateurs alike, be you a cyclist, runner, tennis player, hiker, swimmer or just love getting active.


We are the only nutrition brand to have ever won multiple Gold Awards at the prestigious Great Taste Awards (6 years in a row!). "An incredible product that raises the bar, offering the finest quality and performance unlike anything in their sector" - Great Taste Awards Judges.

Fit for body & purpose

All- natural, amazing taste, quality and total confidence in your performance... nutrition that you’ll actually look forward to fuelling with.

Our range of real-food products not only work with your body’s natural digestion but as we only use 100% natural ingredients they won't upset your tummy, leaving you to focus on... you.

What powered the Roman Legions, is what will power you!

Veloforte's foundations are based on an ancient Italian fortifier: A delicious blend of fruits, nuts and spices, used to create a speciality of Siena in Tuscany, called Panforte.

The earliest references to Panforte date back to the 13th century. Baked by spice sellers, who were the pharmacists of the day, Panforte was held in high regard not only as a delicious food, but also as a fortifying mix to restore health and vitality, by virtue of the presence of its healing spices.

It is documented that Panforte fuelled the Roman Legions and powered them through the long treks into foreign lands – perfect due to its robust form, energy-giving properties and long life span.

Panforte has been produced by generations of the Giusti family whose ancient and fiercely guarded recipes form the basis of our delicious bars and provide the guidance and values we follow for our break-through range of hydration mixes, all-natural energy gels, energy chews & protein shakes too.

Try some. You'll feel it too.

Our Founders

Marc Giusti

Having spent more than 20 years leading many of the UK's best Advertising, Digital & Creative Agencies, Marc's desire to create Veloforte was born from his frustration with the lack of natural and delicious alternatives to help fuel his passion for long distance cycling... his two longest being a one-day 385km ride in 14 hours, and a multi-day 800km Audax with over 39,000ft of climbing.

Marc leads Veloforte's Brand Strategy, Marketing, Collaborations, Communications and eCommerce.

Lara Giusti
Co-Founder & Head Chef

With 20 years experience as a specialist Cardio Respiratory Physiotherapist (Bsc Hons, MSc), Lara understands exactly what the body needs to fuel, sustain and recover from endurance exercise.

A multi-award-winning and accomplished Chef too, her inventive recipes create a balance of flavours and textures, prepared with care to enhance life and wellbeing.

Lara is responsible for the creation, development and manufacturing of the Veloforte range.

Steve Marson
Co-Founder & Managing Director

With over 20 years senior Blue Chip management & commercial experience, Steve's passion for Retail and challenger businesses is matched only by his love for multi-day-cycling.

He's ridden across countless European countries, climbing many of the most iconic and notorious Cols and completed LEJOG 4 years in a row.

Steve leads the business taking care of commercial relationships, finance, retail, athlete sponsorship and operations.


Indy/Best Winner 2019 - Best All-Natural Energy Food

"All-Natural Winner – the standout option for fuelling on the go!"

The Independent

"Outstanding quality. Nothing touches it"

Cyclist Magazine

Men's Health - Best Energy Bar

"Rocket-fuel that tastes amazing. It's everything you need to train hard"

Men's Health Magazine


Ready for better sports nutrition?