About Us

Real Food That Really Works

Actively feed your physical performance and daily wellness with delicious natural nutrition that works as hard as you do.

Marc Giusti - Brand & Marketing

"Helping our customers to fuel better is a real priviledge. It's a commitment I place at the heart of what we do - enabling us to craft game-changing products I know will make a real difference."

Lara Giusti - Co-Founder & Head Chef at Veloforte

Lara Giusti - Head Chef & Product

"For me, it's all about real food that enhances, empowers and motivates. My commitment to all our customers is exceptional nutrition with zero compromise on performance, taste and quality."

Steve Marson - Co-Founder & MD at Veloforte

Steve Marson - MD & Operations

"My passion for our products is matched only by my ambition to build a business that delivers a positive contribution to a more healthy, sustainable World - and I get to do that every day."

It all started in the kitchen

From 3 bars to 360° nutrition.

Following abdominal surgery, Marc asked Lara to help him feed his long rides with something wholesome, something delicious and effective that'd put the typical synthetic nutrition options in the shade. Their ambition was clear... no labs, no junk, no synth.

Lara set about blending her award-winning knowledge of baking with two-decades of experience in heart and lung specialisms (BSc/MSc Distinction) to create a range of energy and protein bars that delivered natural, powerful and delicious performance.

The moment Marc shared them with his ride buddies, Veloforte's potential was born. 12 months later, during a long ride up the Puig Major in Mallorca, Marc handed a spare bar to his ride leader, a veteran blue-chip operations executive called Steve.

It was a chance encounter that was to complete Veloforte's founding team and begin our journey to transform the sports nutrition and wellness foods sector - from Bars to Gels, Chews to Electrolytes, Breakfasts to Snacks and Shakes.

Framed black and white picture of the Giusti family

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Real inspiration.

Nonna was right. Fuel like the Romans.

The Giusti family have a deep Italian heritage, from Tuscany. Where simple, delicious food is the foundation to good life.

Lara's founding Performance Bars recipes are based on a 13th Century Italian fortifier: Panforte. A delicious blend of fruits, nuts and spices from the town of Siena.

Panforte (strong bread) was baked by spice sellers, the pharmacists of the day, and widely used to fuel the Roman Legions through long treks into foreign lands - held in high regard for its robust form, energy-giving properties and delicious fortifying spices.

Produced by generations of the Giusti family, these fiercely guarded recipes provide the guidance and values we follow across our entire break-through range.

Woman drinking from a Veloforte protein shaker

Natural Selection.

Nutrition has evolved. Pure and simple.
The World doesn’t need yet more artificial foods. It needs real nutrition.

Real performance and vitality, real taste and quality takes more than mere science. That’s why we’re dedicated to one thing… helping you #fuelbetter every day with kitchen-crafted nutrition, intelligently designed to let you take charge of your physical performance, health-wealth and recovery.
It’s in our nature.

★★★★★ 4.89 | 27k+ verified reviews

tasted and rated by the best

Super Natural is how we roll

We live and breath real food that really works. From World class competition to training, healthy habits to positive diets... see how Team Veloforte fuel their active lives.

Millie - Marketing Manager

As I’ve gotten older I’ve become much more mindful about what I’m putting into my body, specifically trying to eat less ultra-processed foods. Veloforte’s Molto is my go-to daily protein shake, paired with a Fig & Oat snack bar as a topper on Greek yoghurt to beat those mid-afternoon cravings!

Tom - Social Media Manager

My daily go-to’s include the Solo electrolyte powder and the Apple & Cinnamon overnight oats. This combination first thing in the morning always keeps me fuelled and focused.

Ed - Head of Marketing

To this day, I still remember the first time I tried a Veloforte gel. I was hooked. Delicious and motivating flavours whilst easy on my stomach. Riba is my personal fave!

Ellen - UK Retail and Influencer Manager

I play semi-pro football in tier 5 and I use the Amaro chews to fuel my matches. I take 2 cubes before I go out to warm up, 2 before the game and 2 at half time. If it’s a particularly hard game I might top myself up with a Riba gel. The chews are so good I’ve even converted my teammates.

Marc - Founder

Overnight Oats have become a must for me, every day - I have them at 11am with blueberries, strawberries and a healthy dollop of Greek Yoghurt. Heaven.

Out on a ride it's a selection of Doppio, Primo, Passo, Citro and Zenzero.

Vita is my special treat - I find myself dreaming of it a few KMs from home.

Lara - Founder

As the creator of the whole range it’s hard to pick a favourite! Solo - Apricot & Sage Hydration is my go to after yoga or the gym. It’s so refreshing with that hit of savoury sage. I also really enjoy a Cappo shake blitzed with ice as my mid morning second coffee of the day….high protein real coffee Frappuccino fix without the caffeine. Keeps me from snacking & tastes fantastic.

Meet the team - Andy, head of retail and distribution

Andy - Head of Retail & Distribution

With a young family and less time for training, our Wellness products have become staples in our house. My go-to favourites are the Molto shake and Figs & Oats snack bars, but for a special treat, we always have a stash of Di Bosco bars.

Amy - Ecommerce Manager

I feel so much better in body and mind when I have an active lifestyle and I'm eating well. The energy bars and overnight oats not only help me perform better on runs and at the gym, but fit into my lifestyle effortlessly - plus they taste incredible! I could eat Ciocco all day, everyday.