Meet Avanti…packed full of dates, pecans and almonds as well as sea salt, Avanti gives you the carbohydrate and protein boost you’d expect from our other bars — so it can be used, before, during and after a ride, training session or run.

But it really comes into its own on long endurance challenges. The natural sea salt helps with your sodium balance, keeping your mind and muscles fresh. And the chewy-crunchy texture and sweet-salty taste helps you overcome ‘flavour fatigue’ and ace your fuelling right to the finish line.

In 2021, Kate Strong took three world records for the furthest distance travelled on a static cycle in 1 hour, 12 hours, and 24 hours. Here, Kate explains her three non-negotiables for choosing the best active fuel.