Cyclist shaking up a Veloforte water bottle
performance • Wellness • Recovery

Your route to Real Power

How we feed ourselves determines not only our performance but our whole-health too, straight from the gut.

That's why we've carefully crafted a 360º nutrition range, harnessing nature's finest ingredients to put you in charge of your health-wealth.

We call it the PWR System.
What you put in, you get out. Discover the building blocks you need to be super natural... from your morning breakfast to your next PB.

• Performance comes from fitness
• Fitness comes from wellness
• Wellness comes from a healthy gut
• A healthy gut comes from a positive diet

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Informed Sport

Perform with confidence

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Great Taste Gold

36 Gold Star Winners

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28k+ Reviews

4.89 Avg

Real Performance

Intelligently crafted, multi-format range of natural nutrition that actively enhances your physical performance and delivers exceptional results.

Real Recovery

Optimally balanced range of shakes and bars with specific ratios of carbs:protein, pure electrolytes and adaptogens to naturally re-energise and support the repair and maintenance of healthy muscle mass.

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Find Your Real PWR

See how Veloforte athletes and adventurers from Fitness to Pro Cycling & Triathlon make 360° nutrition work for them.

Woman sitting on the floor of a gym pouring Veloforte Electrolyte powder into a water bottle

1. Fitness & Diet

Millie - HiiT, Cross-Fit and Gym

"I learnt early on that my focus on fitness needed more protein and hydration than I could get off-the-shelf, so I blended my approach to nutrition with my every day food choices and never looked back."

Pro cyclist on his bike with Veloforte Desto Energy Gel in his mouth

2. World Tour Cycling & CX

Alex Dowsett - Pro Cycling

"As a haemophiliac on the pro circuit, managing my energy consumption and recovery are crucial. I never imagined I could get the balance of performance I needed from soley natural ingredients."

Pro athlete emerging from the water participating in an Ironman event

3. Triathlon & Ironman

Hannah - Ironman age-group athlete

"I'd always just focussed on fuelling on the bike, but unlocking protein for breakfast and recovery changed everything. My mindset now is on wholefood nutrition across my diet - with recent wins at Long Course Weekend and selection to Kona, it's working!"

Cyclist in a helmet shaking up a Veloforte water bottle

4. Endurance Cycling

Andy - Devoted roadie

"I ride with a fast bunch 3 or 4 times a week. Motivation mid-ride is my need, so I tend to stick to performance products and recover with something rewarding."

Smiling woman in activewear trying Veloforte Desto Energy Gel

5. Speed & Agility

Mellisa - Hyrox

"Training is a way of life for me, so my diet demands delicious natural foods that keep me motivated. I find protein at breakfast helps me recover well and keep off the snacks. The energy chews fit perfectly into my regime and I found mixing the energy gels into my water bottle is a really great way to fuel harder sessions."

Veloforte Complete Overnight Oats with strawberries and blueberries on top
Veloforte customer with a mixed pack bundle

Our Story, Our Promise

Get the nutrition you need, when you need it with our super flexible, personalised subscriptions.

They save you time and money on every order and provide the confidence you need to fuel your ambitions with healthy habits that love you back.

Real PWR stories:

We let our reviews speak for themselves.

★★★★★
4.89 Avg

28k+ Verified reviews

Love it!

I'm a new runner with severe IBS & food has always been a problem area. Safe to say I was struggling to fuel whilst running and at the point of giving up. Then I discovered veloforte. The gels don't cause any problems and have really changed my life.

Megan

Runner

Love it!

I recently completed stages 1 and 2 of The Dallaglio Cycle Slam and the excellent Veloforte helped fuel me up and down some serious hills. Excellent energy and excellent taste!

Jim

Cyclist

Love it!

Since trying this, I wouldn’t now be without it, it does wonders following cycling and even helps my cerebral palsy. Ive tried it with water, milk and almond milk. All taste great, just the thickness of the shake and calorie count that varies. Id never go without it now after a ride. Thanks Veloforte.

Mark

Cyclist

Love it!

The most tasty sports nutrition on the market. Bites are great for long rides and I use the protein bar for quick recovery. I have a gluten problem so really pleased to have found this company which produces no reactions at all.

Sam

Runner

Love it!

When it comes to nutrition for the road these bars are 100% natural, unspeakably delicious, authentic, satisfying and good for you. They took me 100 miles yesterday with no issues and I have such faith in them that I've ordered enough for a 3 week ride across the Pyrenees. Need I say more?

Amanda

Cyclist

Love it!

Used Veloforte for fuelling on the bike for Ironman Wales - worked great, easy to access, digest & taste great. Managed to get in enough energy during the bike to sustain the marathon. Will definitely use again for the next time.

Duncan

Ironman