Find Your Real PWR
See how Veloforte athletes and adventurers from Fitness to Pro Cycling & Triathlon make 360° nutrition work for them.
performance • Wellness • Recovery
Your route to Real Power
How we feed ourselves determines not only our performance but our whole-health too, straight from the gut.
That's why we've carefully crafted a 360º nutrition range, harnessing nature's finest ingredients to put you in charge of your health-wealth.
We call it the PWR System.
What you put in, you get out. Discover the building blocks you need to be super natural... from your morning breakfast to your next PB.
• Performance comes from fitness
• Fitness comes from wellness
• Wellness comes from a healthy gut
• A healthy gut comes from a positive diet
Informed Sport
Perform with confidence
Great Taste Gold
36 Gold Star Winners
28k+ Reviews
4.89 Avg
Real Performance
Intelligently crafted, multi-format range of natural nutrition that actively enhances your physical performance and delivers exceptional results.
22 products
Real Wellness
Nutritionally complete, gut healthy and optimally balanced range of shakes, snack bars and breakfasts - real food that feeds your health-wealth.
10 products
Real Recovery
Optimally balanced range of shakes and bars with specific ratios of carbs:protein, pure electrolytes and adaptogens to naturally re-energise and support the repair and maintenance of healthy muscle mass.
7 products
1. Fitness & Diet
Millie - HiiT, Cross-Fit and Gym
"I learnt early on that my focus on fitness needed more protein and hydration than I could get off-the-shelf, so I blended my approach to nutrition with my every day food choices and never looked back."
2. World Tour Cycling & CX
Alex Dowsett - Pro Cycling
"As a haemophiliac on the pro circuit, managing my energy consumption and recovery are crucial. I never imagined I could get the balance of performance I needed from soley natural ingredients."
