Find Your Real PWR
See how Veloforte athletes and adventurers from Fitness to Pro Cycling & Triathlon make 360° nutrition work for them.
performance • Wellness • Recovery
Your route to Real Power
How we feed ourselves determines not only our performance but our whole-health too, straight from the gut.
That's why we've carefully crafted a 360º nutrition range, harnessing nature's finest ingredients to put you in charge of your health-wealth.
We call it the PWR System.
What you put in, you get out. Discover the building blocks you need to be super natural... from your morning breakfast to your next PB.
• Performance comes from fitness
• Fitness comes from wellness
• Wellness comes from a healthy gut
• A healthy gut comes from a positive diet
Informed Sport
Perform with confidence
Great Taste Gold
36 Gold Star Winners
28k+ Reviews
4.89 Avg
Real Performance
Intelligently crafted, multi-format range of natural nutrition that actively enhances your physical performance and delivers exceptional results.
22 products
Real Wellness
Nutritionally complete, gut healthy and optimally balanced range of shakes, snack bars and breakfasts - real food that feeds your health-wealth.
11 products
Real Recovery
Optimally balanced range of shakes and bars with specific ratios of carbs:protein, pure electrolytes and adaptogens to naturally re-energise and support the repair and maintenance of healthy muscle mass.
8 products
1. Fitness & Diet
Millie - HiiT, Cross-Fit and Gym
"I learnt early on that my focus on fitness needed more protein and hydration than I could get off-the-shelf, so I blended my approach to nutrition with my every day food choices and never looked back."
2. World Tour Cycling & CX
Alex Dowsett - Pro Cycling
"As a haemophiliac on the pro circuit, managing my energy consumption and recovery are crucial. I never imagined I could get the balance of performance I needed from soley natural ingredients."
3. Triathlon & Ironman
Hannah - Ironman age-group athlete
"I'd always just focussed on fuelling on the bike, but unlocking protein for breakfast and recovery changed everything. My mindset now is on wholefood nutrition across my diet - with recent wins at Long Course Weekend and selection to Kona, it's working!"
4. Endurance Cycling
Andy - Devoted roadie
"I ride with a fast bunch 3 or 4 times a week. Motivation mid-ride is my need, so I tend to stick to performance products and recover with something rewarding."
5. Speed & Agility
Mellisa - Hyrox
"Training is a way of life for me, so my diet demands delicious natural foods that keep me motivated. I find protein at breakfast helps me recover well and keep off the snacks. The energy chews fit perfectly into my regime and I found mixing the energy gels into my water bottle is a really great way to fuel harder sessions."
Our Story, Our Promise
Get the nutrition you need, when you need it with our super flexible, personalised subscriptions.
They save you time and money on every order and provide the confidence you need to fuel your ambitions with healthy habits that love you back.