Woman crossing the finishing line at a running event
energy & endurance

Performance Nutrition

Intelligently crafted to actively enhance your physical performance and deliver exceptional results, naturally. Shop performance & energy bars, chews & gels plus hydrating electrolytes.

Real Performance

Active natural ingredients and motivation across Bars, Gels, Chews & Electrolytes

Real Food

Targeted nutrition from the kitchen, not the lab. Nothing artificial

Real confidence

Award-winning nutrition with zero compromise on taste or quality

22 products
From the marathon at the Olympics to cycling hour records, hear it from the pros...

4.89 average
27k+ verified reviews

Love it!

"All natural energy with the most incredible flavour. Always keeps your taste buds interested after hours on the road"

Adharanand Finn

- Ultra Endurance Runner

Love it!

"Performance comes first. But being able to use something thats natural and actually tastes good, with sustainable energy too, is a win-win."

Neah Evans

- British Cycling Champion

Love it!

"Never did I think running nutrition could taste and perform so well. My marathon performance has hit PB after PB since fuelling with Veloforte."

Ed H

- Marathon Runner

Love it!

"Now that I’ve retired from the World Tour, I finally get to choose my nutrition. I’m thrilled to choose Veloforte. I just wish I’d had more on me when I raced."

Alex Dowsett

- World Champion Cyclist

7 years in a row

Great taste, guaranteed

With 43 Gold stars under our belt, we remain the only nutrition brand in the World to have ever achieved this.
We know you'll love our products, in fact we guarantee it! If for any reason you don't, just let us know.