daily foundations collection
Consistency is your superpower
Start 2024 strong with the right foundations - building healthy habits that love you back.
Focus on daily protein, gut health and all natural ingredients. Here's everything you need to feed your performance from the inside, out... each and every day.
Focus on daily protein, gut health and all natural ingredients. Here's everything you need to feed your performance from the inside, out... each and every day.
High protein daily fix
Velvety smooth with prebiotics, adaptogens & no added sugar
Healthy snacks, sorted
Delicious whole foods with no added sugar - only 136 cals
Real hydration refreshers
Real fruit and pure electrolyte infusions to keep you topped up
"How to start? Get started!"
Meet Matt (our Indoor Everesting Champ) and his favourite Protein, Hydration & Snack bars
Tasted & rated by the best
The smart choice & delicious too - Veloforte set the bar.
Your run fuel of choice. Our panel raved about and approved of the moreish fruity flavour.
A superior snack bar with more taste and texture than it's peers.
Best 2024 natural protein bar. A delicious no-nasties refreshing change. Winner!
Best 2024 Protein - Like a homemade smoothie.
Editor's Choice - Best Protein Shake of 2023.
The confidence you need to compete with the best.
Learn more about creating healthy habits & consistency
Six expert tips for staying motivated with your winter training
The Impact of Cold Weather on the Body During Exercise and 5 Effective Strategies to Counter Its Effects
The Crucial Role of Post-Workout Recovery: Understanding the Science of Carbohydrates and Protein
7 years in a row
Great taste, guaranteed
With 36 Gold stars under our belt, we remain the only nutrition brand in the World to have ever achieved this.
We know you'll love our products, in fact we guarantee it! If for any reason you don't, just let us know.