Performance, baked In

Natural Energy

Feel Good Fuelling

Motivating, delicious and versatile nutrition that maintains your energy balance and stamina without compromise is key to successful training... before, during and after exercise.

Welcome to the finest, most award-winning energy bars in the World – delivering fast-acting and sustained energy from an optimally balanced blend of dual-source carbs (glucose + fructose) and plant-based protein. 

Crafted to withstand even the most demanding run or ride, they're hand-baked with a deliciously soft and chewy texture that holds its own. There’s no maltodextrin or artificial junk, no additives or preservatives. Just pure, dried fruits, crunchy nuts and natural ingredients. Helping you push further, recover faster, and perform at your best, naturally - the ultimate performance upgrade.
Here’s why you’ll love them, from first to last bite:


Sustained Performance

Energy Bars

Up to 36g carbs, 5g protein, gluten free + no additives.

Five award-winning flavours: Avanti, Ciocco, Classico, Di Bosco & Zenzero

Muscle Growth + Recovery

Protein Recovery Bars

9g plant protein, 33g carbs, gluten free + no additives.

Two award-winning flavours: Forza and Mocha


Framed black and white picture of the Giusti family
Veloforte Energy Bars Classico Energy Bar

Where it all started

Steeped in Italian heritage, our performance bars pay homage to our founder’s Tuscan family recipe for Panforte, this 13th-century ‘strong bread’ was a carefully crafted blend of fruits, nuts, and spices from Siena. First made by spice sellers, it went on to fuel the Roman Legions. 

Handed down through generations, the Giusti family's fiercely-guarded Panforte recipes now shape our entire range of bars to nourish strength and power your next adventure — just as it’s done for centuries.


Energy and Protein Recovery Bars

The best performance, naturally

Our Energy and Protein Recovery Bars are designed to deliver all-natural, scientifically balanced nutrition to power you through your toughest workouts and help you recover stronger. Need fast-acting fuel? Grab an energy bar half an hour before you head out. Need to recharge muscle repair? The 9g of plant protein and 33g of carbs in our recovery bars will do just that.

Bars, unwrapped

Dual-source carbs = sustained energy or protein recovery bars tailored to your needs. No junk, just pure performance in 7 motivating flavours. ★★★★★ 4.9/5


Your questions, answered

Bars that work for you

What sets our energy bars and protein bars above the rest? Our head chef and co-founder, Lara, answers everything you need to know about these Great Taste Award-Winners:



Read more about Fuelling Performance on our Blog


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