When it comes to long distance running nutrition, if you’re running for up to an hour, a good balanced diet should supply everything you need to power your efforts. But the moment you push beyond...

In a world where running marathons and ultras has become kind of normal, it might seem strange that in old-school athletic terms, long distance running is actually considered to be anything 3,000m and up. But...

Whether you’re competing in Ironman, challenging yourself on a sportive or simply cycling for fun, fitness or adventure on the weekends, knowing what to eat to power your long distance rides is crucial. How you...

Meet Avanti…packed full of dates, pecans and almonds as well as sea salt, Avanti gives you the carbohydrate and protein boost you’d expect from our other bars — so it can be used, before, during and after a ride, training session or run.

But it really comes into its own on long endurance challenges. The natural sea salt helps with your sodium balance, keeping your mind and muscles fresh. And the chewy-crunchy texture and sweet-salty taste helps you overcome ‘flavour fatigue’ and ace your fuelling right to the finish line.

In 2021, Veloforte ambassador Kate Strong simultaneously took three world records for the furthest distance travelled on a static cycle in 1 hour, 12 hours and 24 hours. Here Kate explores an undervalued part of our training: mindset.

In 2021, Veloforte ambassador Kate Strong simultaneously took three world records for the furthest distance travelled on a static cycle in 1 hour, 12 hours and 24 hours. Here Kate shares how to maximise your physical training.

In 2021, Kate Strong took three world records for the furthest distance travelled on a static cycle in 1 hour, 12 hours, and 24 hours. Here, Kate explains her three non-negotiables for choosing the best active fuel.