In 2021, Kate Strong took three world records for the furthest distance travelled on a static cycle in 1 hour, 12 hours, and 24 hours. Here, Kate explains her three non-negotiables for choosing the best active fuel.

Hitting the wall is every runner’s nightmare. Find out what exactly ‘the wall’ is and how you can learn to overcome its' physical and mental challenges, not only for daily exercise but for big events such as marathons too

We spoke with marathon runner and elite duathlete Fiona Carter to help us break this problem down and explain what it is and how to avoid it.

Don’t waste hard won fitness by taking inadequate nutrition on race day.

We spoke with elite pros Sam Andrews of Clash Racing, Jonny Revis of ZeroBC race team and elite cyclist Joe Fisher to help define what to eat before, during and after race day for performance, taste & health.

Read more about what's fit for body, fit for purpose, naturally.

Struggling with bonking, or blowing-up, whilst cycling during endurance rides?

Find out why synthetic gels and bars are often the root of this sudden loss of energy and how real food prevents this much-dreaded issue - helping you perform better for longer!

Not as fun as it sounds, bonking on your bike can spell disaster for any ride or race, but is easily prevented with good natural nutrition and a well-practiced fuelling strategy. 

What you put in, you get out...